FASHION PHOTOGRAPHY
8 Practical Fashion Photography Tips For Your Models to Shine
James Carren
© 2015 Sender Publishing
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Table of PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) Contents
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Introduction
Fashion photography is one of my favorite genres, and also one of the most complex. I think that it is unique in that it requires the help of a talented team of people in order to pull it off. Fashion isn’t something that you can do alone. It is also a genre that is incredibly work intensive, from conception to finish. If you have an eye for fashion, and you have PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) never done a fashion shoot before, then you’re probably very enamored by the PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) idea. I know I was. If you’re an experienced fashion photographer, then you know how fulfilling, and how work intensive such a shoot can be.
My goal with this book is to explain each step in the process of a fashion shoot, and thus help you pull your first one off with less hitches than you otherwise would have had. (Trust me, PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) no matter PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) how well prepared you are, there will always be a hitch. PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) It’s just the nature of the beast). If you are an experienced photographer, then my goal is to perhaps give you a new idea or two on how to do things.
First off, I want to break down and explore the different types of fashion photography. There is no way to cover them all, but by giving an overview, I hope to be able to give you some ideas PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) of something you might want to explore. Who knows, you may find your niche aesthetic, or you may find something with which to expand your portfolio.
Secondly, I want to explain the difference between portraiture and fashion photography. While they do overlap, they are definitely two completely separate genres. I feel that that is important to make clear, because you should make sure PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) that your intent is a fashion shoot before you begin.
A huge chunk of the book is going to be focused on how to make your shoot run smoothly and successfully. From the very beginning, you have to be fully invested and clear in what you want to achieve. This is incredibly important because you will be working with so many other people, and you want to be on the same page and appear put together and professional, even if you don’t necessarily feel that way. I’ll introduce the members you should have on your team, and tell PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) you step by step how to keep them informed. I’ll also talk a little bit about photo shoot etiquette, which applies both to you and your team, as well as the models you’ll work with.
There will be a section on shooting on location and in the studio. I’ll go through how PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) they differ and how to set up and prepare for each. I’ll suggest a checklist of items you may need in either situation, and talk about some lighting styles mentioned in the section on fashion photography aesthetics.
Everyone alive today knows that retouching is a huge and controversial subject when it comes to the world of fashion. I want to touch on a little bit of the politics of the matter, because I feel that it’s important that every fashion photographer come to terms with where they stand on the subject, and what instances they feel retouching is appropriate. Basic retouching techniques will be discussed, as well as some more advanced techniques for things like skin smoothing, hair removal, brightening and slimming of a model.
Your portfolio is what you show the world, and whether it’s online, in print, or both, it’s how you make your voice heard and land jobs. Organization is very important because you want it to flow well and be impressive at start and finish. You want to leave your client or juror with a lasting and strong impression. While diversity in a portfolio is important in some respects, you also want your aesthetic to remain unified and PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) strong, and you don’t want to really come off as a jack of all trades, because that isn’t interesting or unique.
And finally, I want to leave you with a small section on print for fashion, which is vastly different from print for fine art genres. There is an industry standard, and while you don’t necessarily have to abide by it for a portfolio, it tends to make it undoubtedly clear that you intend that concept for a fashion publication. Graphics are also incredibly important when it comes to fashion, because at the end of the day, fashion is a subset of the advertising world.
Overall, I hope that this book is a good exposure to the world of fashion photography and that it helps you in your journey to make photographs in this genre.
What’s the Difference Between Portraiture and Fashion Photography?
In my career as a photographer, I often find that people are confused about the differences between portraiture and fashion photography. Before we get started on the types of fashion photography and how to go about being the successful fashion photographer, I feel that we should define the difference so that you can make sure of what you’re trying to achieve.
The reason that portraiture and fashion photography often get confused is because they both rely heavily on the use of people. However it should be made clear immediately that portraiture is about the identity personality of the sitter, whereas fashion is a glamorized marketing campaign. While the look of the person in the fashion campaign matters from the perspective of what is being projected, the identity and personality of the person is not the focus. The person merely is there to be vehicle for the clothing or accessories.
PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines)
With portraiture, photographers shoot people who are from all walks of life. Generally, they don’t try to change the person even if the image is posed. For a fashion model, the image is all about becoming the paragon of what that fashion line is. The girl could become anyone that she has never been before in her life. In essence, the fashion model is an actress or actor, PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) whereas the portrait sitter is all about capturing that moment of truth.
Now, that is not to say that you don’t want fashion models with attitude, because that is definitely a must. Especially in high PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) fashion, the model must be willing to take on an exaggerated persona, and have the confidence to carry off often ridiculous looks.
Fashion photography is often very cutting edge and can be seen as artwork as well. It’s all about pushing boundaries and making the PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) ridiculous beautiful. There’s also this misconception that fashion photography has to be hollow and shallow, but in truth, PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) a lot of fashion photography also falls into the realm of conceptual photography. With fashion, you have the license to say whatever it is that you need to say. The clothes remain the main element, but they can often provide elegant mask for political or personal statement. This is what makes fashion photography so important. It’s part of our everyday lives because it really PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) is just beautiful advertising. But what can you also advertise along with the clothes?
Fashion Photography Types and Styles
Now that you have the definition of fashion photography, it’s probably a bit easier to identify. However it is important to note that there are thousands upon thousands of styles a fashion photographer can have. So what’s the difference between a fashion photography type and a fashion photography style? This is what I’m going to define for you here. A type of fashion photography falls PHOTOGRAPHY: Fashion Photography - 8 Practical Fashion Photography Tips For Your Models to Shine (Photography, Photoshop, Digital Photography, Photography Books, Photography Magazines) along the lines of things like: lifestyle, beauty, editorial, (which also has a subset of haute couture) and straight up advertising. These are the five main genres I will be focusing on.
Style is different from type in that it is unique to every photographer. A photographer can be a beauty photographer who is happy and bright, or they can be moody and dark. It’s all up to personal preference. So let’s get started talking about the different types.
Lifestyle
I’ve got to tell you, lifestyle tends to be my least favorite style of fashion photography. Lifestyle also tends to be the only photography type that has one consistent style: happy and overly cheerful. It’s generally marketed towards teenage girls and you’ll see it in magazines such as Teen Vogue and Elle Girl. So what defines lifestyle photography? Well, often you’ll see adolescent boys and girls happy and smiling, engaging in some posed activity. They could be on the beach, camping, at a football game, playing with a dog, or any other fun and conceivably carefree activity. It’s light, and often has no conceptual thought behind it other than what you see directly before you. Also, it tends to stick with bright colors and lots of sunlight.
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